Reader here. I clicked on many headlines because they looked important, just to be informed. I want to know whats going on today in 15–30 min of reading. Not about benefits of alcohol, how being lazy makes you smart and so on. How many ads can you watch/read before you unsubscribe? A lot. So many in fact that comment section is not discussion about article but joke upon insult on the newspaper and journalists. I personally took to reading not sponsored articles and I stay away common news feeds but how many angry readers is needed for a change is get to see.