London Luxury & Life With Charli Fisher
From the finest London restaurants and parties to polo charity dinners and Her Majesty’s boudoir, her Saturday night will put your Saturday night to shame. London based luxury lifestyle blogger Charli Fisher, the founder of the London Luxury & Life, has events lining up for her. There’s never a dull moment on London’s event scene, you just need to find them, or in Charli’s case, they find her. Without trying to rob Paris of it’s Hemingwayian moveable feast title, let’s just say — London is a riddle and Charli is helping us to solve it.
Charli Fisher grew up in Hampshire, the picturesque southern coast of England, famous for its spectacular national parks and landscapes, which also inspired famous Jane Austen to write Pride and Prejudice. Charli graduated from Bournemouth University where she discovered her interest for media and communication prompting her to escape the quiet life of Hampshire to join the bandwagon of the dynamic London scene. Today, her life is less like a cocktail hour by the fireplace, but rather a cocktail hour at one of the hottest nightlife spots in London.
Starting up on your own can be a rather daunting task, however there is a new generation of the millennial entrepreneurs who are boldly venturing out into the unknown by cutting out the middle man. Being a lifestyle blogger means being your own boss, “I get to do what I love and it fits in with my own life goals” — says Charli who has been running her London Luxury & Life blog for the last eight months.
Before taking seriously on blogging, Charli worked for couple of broadcasting companies which seemed like a natural progression step. “I always liked to be in front of the camera and presenting is something I enjoyed doing”. However corporate environment didn’t allow Charli to explore her creativity and that was the point where Charli decided to dive into blogging. Blogging is an organic and natural way of connecting writer to their audience, “It’s a more open form of communication than writing for a magazine, it’s also more intimate, a place where you can get the inside info” — says Charli.
Blogging as an industry exploded about five years ago enabling non-professional writers to break into the cliquey world of journalism and news reporting. Businesses and advertising immediately saw the opportunity in the niche, effectively escalating blogging industry into the stratosphere. Anyone can have a blog these days, but not everyone is successful.
In the abundance of blogging content online, choosing the right niche for your blog is paramount. The idea of London Luxury & Life came from Charli’s fascination with luxury lifestyle and naturally London is V playground that. The possibilities and sources for inspiration are infinite. London provides a great mixture of resources: luxury brands, exclusive nightlife spots only opened to rich and famous, private VIP events — the list is endless. It also serves as a take off point for new and aspiring entrepreneurs and talents. London Luxury & Life provides that exclusive sought-after access her readers crave.
However, in a market saturated with businesses offering luxury products, services, and events, it’s very easy to go down gaudy and gauche route. This is when choosing the right business to partner with becomes crucial. “It ties in with my audience and what I like” — says Charli. The aim is to create bespoke content by partnering with luxury brands who take honest approach to their businesses, as well as deliver high quality products and services. Charli believes that the concept of luxury was redefined over the years — “Luxury is a lot more ethical now, for example fashion brands are becoming more socially responsible and incorporating environmentally friendly styles into their work”. It’s a mixture of creativity and good taste as well as maintaining the balance between what’s ethical and yet accessible without losing the quality or visual appeal.
Charli works with niche luxury brands and events which allow her to cultivate organic relationships with the owners at the very early stage of the partnership. There is a great deal of value and authenticity in stories behind. London Luxury & Life is a growing enterprise which benefits from partnering with luxury brands operating in the same stages of development. But it’s also worth mentioning that networking plays a huge part in running a successful blog — it is essentially the backbone for any type of business and is not less important than conventional attributes, such as carefully executed business plan, social media savviness, and long term strategy.
In order to remain relevant you need to be susceptible to any changes in the industry. It’s all about organic and sustainable growth for Charli. She’s constantly on the lookout for new social media platforms and medium to introduce on her website, effectively expanding her audience by adding subscription, supplying more video content, interviews with up and coming faces in music and fashion world “It’s great to be dealing with real people and raw talents.” — adds Charli.
London Luxury & Life isn’t just about partnering with luxury brands, it’s also about providing aspiration. “My audience consists of people who can afford luxury lifestyle and people who aspire to success” — says Charli. In order to keep her audience continuously growing, Charli needs to make sure she’s giving something for everyone — “You have to listen to your audience and take on board their feedback, but at the same time, you have to stay true to yourself and what you are passionate about.”
London Luxury and Life for Charli is both — business and a way of life, which she carefully documents and shares with her readers. However it’s common for entrepreneurs to find themselves burning out time to time. Business lunches, attending events and of course, writing, inevitably can come at the expense of more important things such as family, friends, and health. For somebody who is starting out on their own, keeping work-life balance proves to be a rather challenging task. It’s essentially managing your own and business’s expectations of how much you can achieve without running dry on creative fuel. Charli is working on maintaining her balance -”It has a lot to do with time management and allocating time for home. London Luxury & Life can get quite busy, you are always on the run, there is always something happening in London”. There are times when you won’t find Charli dashing around the big smoke as she escapes the buzz by going back to her Hampshire home where she relishes the perks of quiet countryside, spiritual retreats or simply relaxes in the comfort of her stress free family home.
