Real Links is a hiring platform that helps companies fill job vacancies through referrals from their employees. According to research, people hired through referrals from an existing employee tend to be more suitable for their roles and stay longer. Referrals also help companies save on recruitment costs.

It was a real pleasure to work with Real Links, who gave us the opportunity to hone our UX skills in this 2.5 weeks sprint.

Our Process

For this project, we followed the “Double-Diamond” process — a tool that UX designers often use to structure design projects.

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The Double Diamond Process (Image from Design Council)

The Double Diamond Process (Image from Design Council)


We have so many dating apps on the market these days. The most well-known ones, such as Tinder or Bumble, are based on an instant and disposable model. When people swipe left or right to decide whether to make a move, their decisions are largely based on other users’ appearances. In a short period of time, a large number of user profiles can be browsed and discarded. The process of establishing human connections on these platforms resembles shopping at a supermarket, making the people behind the profiles feel, unavoidably, like products.

In the second concept project at General Assembly UXDI…


Traveling by plane is a part of modern life. However, being 30,000 feet up in the sky can trigger a mixture of emotions, from excitement to boredom and fear.

I love the way an effective app can interact with and shape human emotions. Surprisingly, I’ve never seen a mobile app that truly helps people with the complicated emotions we feel when flying.

For the third concept project on the General Assembly UX design immersive course, I received a brief to design an app communicating Virgin Atlantic’s in-flight services. It was the perfect challenge: how to design an app to make flying easier.

The Team

On this project, I worked with two of my classmates, Mariana Viegas Bennett and Georgina Vardy.

Preliminary and Competitive Research

The first two steps we took were preliminary research and competitor…


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Airbnb announced its launch in China on March 22, with a brand new Chinese name: 爱彼迎 (Aibiying).

It remains unclear whether the internet giant will succeed in the Chinese market. But the controversy over its Chinese name — and its semblance to a sex hotel — has already played out on social media.

Here are just a few of the comments on Airbnb’s Weibo account (the Chinese equivalent to Twitter):

Yunhan Fang

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