We know that you understand how important are UI Animations for your app when it comes to catch the interest of your customers. Now we will go back to the basics and we will talk about the fundamental things required when you need to design your app’s interface. It is mandatory to follow the best practices in creating the most attractive user interface in order to provide a great user experience. Because we all wonder: What is a book without an interesting cover?
Best Practices Of Designing User Interface
Let’s describe the basic concepts of creating the perfect mobile users interface for presenting your app in front of your users’ eyes.
Be Consistent
Your app must follow a general theme. If you add heterogeneous elements and you try to mix them together the general aspect won’t be so pleasant. For avoiding such a mistake it is essential to set a goal from the start and to remain loyal to that idea.
Keep It Simple
Be careful not to create the sensation that customers need instruction manual for using your app. Keep in mind that every activity needs to be intuitive. In case of a more complex task you should divide the procedure into simpler stages.
Don’t Use Unneeded Information
You have to take advantage of the essential information without overloading your app with unnecessary content. Stay away from the dangerous position where your users will get bored and overwhelmed by the unwanted data provided by your app.
Avoid Ambiguity
Everything needs to be as clear as possible, without the possibility of misinterpretations. Eliminate the sections that can confuse users and help them understand how to manage your app in the most efficient way.
Be Flexible
You need to keep in mind that humans also make mistakes. Try to predict every wrong move that can occur and to allow them to reverse that action in order to follow the correct path. Make your users happy with the way they interact with your app.
Set Reusability
Be sure that you use all customers’ data for avoiding repetitive tasks. If they completed some necessary stages then you should save those results for further procedures. If they need to enter the same data or to tap on the same buttons over and over again, you risk to annoy them.
6 Necessary Elements For Designing A Perfect Mobile App User Interface
It is time to discover the factors that have the biggest influence in creating an amazing user interface.
Color
When users open your app, what is the first thing they observe? That’s right, the main color. The Internet is filled with studies and articles about the psychology behind colors in marketing and all these principles apply also for mobile apps. Let’s take for example the article published on Growth Tower about this topic. We mentioned it before but it worth reminding you because it can be very useful for providing the right emotions for your users. A simple color could change everything. Take a look at the scheme below and think about your users, their location and their characteristics. This way you will find the right complex of colors to match your app’s style.
Font
Next, with the same thoughts in mind consider the way your content is displayed. In case you have a funny app or game, then a hilarious font will enhance the comic effect. On the other hand, if you own a serious app which presents real facts from economic world then make sure that the typography chosen will reveal the gravity of the news presented. The font you select for your app can build or ruin your customers’ interest in an instant. In the same time, you must remember the principles listed above and to stick to the style selected for avoiding confusion.
Icons
Those small images are more important than you can imagine. They create a great impact for the overall perception of users about your app. There are various types of icons but we will enumerate only the main ones:
- App Icons — for representing an app;
- Clarifying Icons — explain certain tasks;
- Interactive Icons — used mainly for navigation;
- Decorative Icons — created for a more attractive look;
No matter what kind of icons you choose, you have to keep in mind that they need to be clear and to express exactly the type of action you are waiting from your customers. Avoid similarities that can generate confusion or hesitation.
Illustrations
It is needless to say that all creatives added inside your app have to follow the highest quality standards. Besides that, they need to be handled in a smart way in order to reflect the point you are trying to prove with your text. Just like fonts, illustrations need to follow a specific theme and to be carefully chosen for creating the wanted impact. Remember that mobile devices come in different sizes and with various screen resolutions and you have to provide the best experience for all of your users. In the same time be careful with the licenses and make sure that you have the rights to use them for your app.
Brand Design
With a clever user interface you can attract customers interested in the features offered by your creation. Never forget that your app represents your brand in the eyes of smartphone users. Add your logo inside the app and make sure that users are aware about the fact that your company provides high quality services and every time they see this small picture they will know that they can trust your products. It is about building a long lasting relationship between your business and your customers.
Navigation
Besides colors, fonts, images and other visual effects, you have to make sure that users don’t get lost inside your app. In every moment they have to know where they are and the next step required for the wanted activity. Use every instrument you have for guiding them and for describing the necessary steps they need to make for achieving their purpose. You have to find the right balance between interactivity and simplicity but keep in mind that a tangled interface isn’t benefic for any type of app, not even for puzzle games.
Final Thoughts
We mentioned in this article every aspect of a well-designed user interface for a mobile app. But this is only the theory. Now it is your turn to apply every idea we described above and to amaze your customers with a functional but attractive app that will engage them more and more with every element wisely added for a better impression.
