enticity has bec…e: it is better ‘to be rather than to seem’ virtuous. In the truncated form, virtue has fallen out. Here lies one key difference between “being” and “seeming” in the thought-worlds of pre-modernity versus those of modernity and post-modernity: that we have undergone a shift or even a rift in concern from identifying authentic virtue to identifying authenticity itself. Authenticity has become a virtue, the virtue, even.