5 reasons why you should first of all find the you-your business fit by building a deep connection

We all hear about finding the product-market fit is the key for a business. That is true. And what is also very important is you-your business fit. This fit is often underestimated but it is even more important than product-market fit, so you should pay a great attention to it.

Here is what happen when you can build a deep connection between you and your business:

1. You believe in you and your business strongly. This strong belief gives you confidence, which can influence people powerfully, help you face criticism bravely and significantly increase the likelihood of your success.
2. You have strong motivation to keep moving forward: you take action, overcome challenges, face your fear, learn from mistakes & failures, adapt and do things persistently……which is the foundation of every successful business.
3. You feel natural, relaxed and authentic in your business. You do not need to perform with a fake mask to please others. You are YOU, you enjoy the journey and build genuine relationships with others naturally. No matter collaboration partners or customers, everyone around you feels relaxed and inspired by you and wants to work with you.
4. You live and work with great focus and productivity. Previously you might often find yourself killing time with hanging around with people who you do not like, or scrolling hours of social media meaninglessly or drinking and partying until midnight. Once you find the fit, you begin to prioritize things in your life and laser-focus your attention and resources on things that matters the most. This brings you productivity and also a feeling of achievement.
5. You find yourself becoming more creative than ever. When you have a high level of confidence, motivation, authenticity and focus, you begin to realise that you are so creative and resourceful to solve many problems, which you could not solve before.

It is extremely important if you have a one-person business. I have seen many entrepreneurs, who are able to find the fit, build up very successful personal brands. And at the same time, I have also seen many entrepreneurs, who ignore the fit, struggle a lot with their business. Many of them fail within 1 year and some of them might be successful to a certain degree, but most of them do not enjoy doing the business.

Then what is the point? Life is a journey, so do business! So find you-your business fit, enjoy your entrepreneurial journey and thrive together with your business!

Photo by Brooke Cagle on Unsplash