Yuri ZaitsevinGetsaltCoding human centered dataCoding data is when a researcher takes all of the data they collected and transforms it into meaningful insights. In human-centered design…May 3, 2023May 3, 2023
Yuri ZaitsevinGetsaltA Poetic approach to collecting human-centered dataCall me Ishmael. Is this prose? Or is this poetry? Why does it matter?May 2, 2023May 2, 2023
Yuri ZaitsevinGetsaltThe First Step in a Real Dang Good User InterviewAre you the designer who people can trust?Apr 5, 2021Apr 5, 2021
Yuri ZaitsevinGetsaltA Marketing take on weird stuff: Cigarettes & Sigma MalesLet’s go over how the internet radicalized “manhood” in the mid 00’s, how that has come back 15 years later, and how it follows the…Mar 21, 2021Mar 21, 2021
Yuri ZaitsevinGetsaltWorkplace Culture: Through the Eyes of an Ethnographer & DesignerThe struggles behind the 9–5. What it means when something that used to stable becomes unfamiliar and weird.Jan 15, 2021Jan 15, 2021
Yuri ZaitsevinGetsaltLaws of Empathy: What I learned after doing 25 user interviews in 2 weeksThere is something we get really wrong about how we empathize with others.Sep 9, 2020Sep 9, 2020
Yuri ZaitsevinGetsaltDemystifying “Tell Me More”: Notes from an EthnographerFrom 90’s Bronx fashion, to corn in the 30’s, to the modern interview guide. This is about the power in deviating from the manual.Aug 11, 2020Aug 11, 2020
Yuri ZaitsevFailure Isthe sarcastic audience member at your big performance. You knew they would be there. It sits in the front row, quietly, but you can see it…Jul 5, 2020Jul 5, 2020
Yuri ZaitsevinAge of AwarenessWhat does a world with defunded police look like?Direct action is better than cultural appropriation. Scroll to the bottom for resources.Jun 13, 2020Jun 13, 2020
Yuri ZaitsevinGetsaltIs the customer 5G-ready?We are at the crux of “disruptive technology” and “the new normal.” How do we make sure that people are ready?May 23, 2020May 23, 2020
