Yuri ZaitsevinGetsaltCoding human centered dataCoding data is when a researcher takes all of the data they collected and transforms it into meaningful insights. In human-centered design…13 min read·May 3, 2023----
Yuri ZaitsevinGetsaltA Poetic approach to collecting human-centered dataCall me Ishmael. Is this prose? Or is this poetry? Why does it matter?9 min read·May 2, 2023----
Yuri ZaitsevinGetsaltThe First Step in a Real Dang Good User InterviewAre you the designer who people can trust?5 min read·Apr 5, 2021----
Yuri ZaitsevinGetsaltA Marketing take on weird stuff: Cigarettes & Sigma MalesLet’s go over how the internet radicalized “manhood” in the mid 00’s, how that has come back 15 years later, and how it follows the…10 min read·Mar 21, 2021----
Yuri ZaitsevinGetsaltWorkplace Culture: Through the Eyes of an Ethnographer & DesignerThe struggles behind the 9–5. What it means when something that used to stable becomes unfamiliar and weird.12 min read·Jan 15, 2021----
Yuri ZaitsevinGetsaltLaws of Empathy: What I learned after doing 25 user interviews in 2 weeksThere is something we get really wrong about how we empathize with others.6 min read·Sep 9, 2020----
Yuri ZaitsevinGetsaltDemystifying “Tell Me More”: Notes from an EthnographerFrom 90’s Bronx fashion, to corn in the 30’s, to the modern interview guide. This is about the power in deviating from the manual.7 min read·Aug 11, 2020----
Yuri ZaitsevFailure Isthe sarcastic audience member at your big performance. You knew they would be there. It sits in the front row, quietly, but you can see it…1 min read·Jul 5, 2020----
Yuri ZaitsevinAge of AwarenessWhat does a world with defunded police look like?Direct action is better than cultural appropriation. Scroll to the bottom for resources.4 min read·Jun 13, 2020----
Yuri ZaitsevinGetsaltIs the customer 5G-ready?We are at the crux of “disruptive technology” and “the new normal.” How do we make sure that people are ready?7 min read·May 23, 2020----