Introduction to Verge3D — a game-changer technology for digital marketing

Yuri Kovelenov
2 min readFeb 8, 2019


Hello, I’m Yuri, the C.E.O. at Soft8Soft, an emerging IT and digital marketing startup. In my fist story on the Medium I’d like to tell you a few words about Verge3D and why you really need to pay attention to this new web technology.

So what we’re talking about?

Technically, Verge3D is a real-time 3D toolkit that works in the web browser. With Verge3D, you can build a website enriched with interactive 3D graphics.

Check it out yourself. The scooter customizer from our gallery offers realistic 3D views with 1 million combinations total! And the most juicy part that it runs in the standard web browser, including mobile, without the need to download or install anything. As you can easily imagine, such a thing will surely be a gem for any website.

3D scooter customizer running in the standard web browser.

Now compare this interactive experience with traditional images and video seen on most websites. Is it too much to say that we are on the verge of revolution in digital marketing?

Verge3D can greatly improve your visuals in many industries besides automotive. Architecture, home appliances, furniture, clothing, jewelry, medicine visuals - you name it.

Consider an online store, for example, that looks like a typical e-commerce website. But in fact, it can offer much more engaging experience to the customers. It features full 3D view and zoom that allows store visitors to observe an item from all sides. Moreover, the users can configure it to their liking. And, which is even more fun, customers can see how it actually works - check it out yourself in our gallery.

Modern e-commerce store can offer 360 views, configurable options and product animation.

You may have a question: isn’t it too difficult and expensive to create such experiences? Well, this is why we created Verge3D. We developed a streamlined workflow through which 3D designers can create interactives by themselves. So there is no need to engage other specialists such as web developers or costly graphics programmers anymore.

For these reasons, the creation of even complex digital marketing content can be significantly simplified making it most moderately priced. Compared with the effect of boosting your sales, brand awareness and reputation, associated costs appear to be definitely worth to be paid.

Thank you for reading this story that is supposed to be just an introduction. If you’ll express interest in learning more about the platform, I will elaborate the workflow and provide more use cases in the next articles.