Latest trends in techwear (Q4 2024)

Yukio Hishika
2 min readJul 25, 2024

--

The latest trends in techwear for 2024 highlight a fusion of functionality and style, reflecting a growing interest in practical yet fashionable clothing. Here are some key trends:

Minimalistic Functional Fashion

A notable trend is the emergence of “quiet outdoor” fashion, which can be seen as a rebranding of traditional techwear. This style emphasizes minimalism and sophistication while retaining functionality. The focus is on streamlined designs that incorporate technical elements without being overly contrived, appealing to a broader audience seeking both style and utility.

Urban Exploration and Versatility

Techwear is increasingly being designed for urban exploration, with brands creating versatile pieces that transition well between outdoor activities and city life. This trend is characterized by the use of durable, weather-resistant fabrics and practical features such as multiple pockets and adjustable components, catering to the needs of modern urban dwellers.

Revival of Classic Techwear Brands

Brands that have historically defined techwear are seeing renewed interest. ACRONYM continues to lead with innovative designs that prioritize performance, while other brands like Arc’teryx Veilance and Outlier are also gaining traction. These brands are known for their commitment to high-quality materials and functional aesthetics, which resonate with techwear enthusiasts.

Integration with Streetwear

Techwear is increasingly blending with streetwear, creating a hybrid style that appeals to younger generations. This trend sees the incorporation of techwear elements into more casual, everyday outfits, making it accessible for those who may not fully embrace the techwear aesthetic but appreciate its functionality.

Focus on Sustainability

As with many fashion trends, sustainability is becoming a significant consideration in techwear. Brands are exploring eco-friendly materials and production methods, responding to consumer demand for more responsible fashion choices. This shift is likely to influence design decisions and the types of materials used in upcoming collections.

In summary, the techwear landscape in 2024 is marked by a shift towards minimalistic, functional designs that cater to urban lifestyles, a revival of classic brands, and an increasing focus on sustainability.

Citations:
[1] https://www.youtube.com/watch?v=HLLU3B1ki64
[2] https://www.youtube.com/watch?v=_3YkOyz9hXI
[3] https://hypebeast.com/2023/12/what-will-be-the-biggest-streetwear-trends-of-2024-edited-feature
[4] https://blackout-techwear.co.uk/

--

--