PinnedYuko TamurainAbout Me StoriesAbout Me—Yuko TamuraMillennial cultural translator, mother, feminist, former SCM specialist, sushi and Thai food loverApr 25, 202332Apr 25, 202332
Yuko TamurainJaponica PublicationThe Secret to Costco’s Popularity in JapanSmart localization has allowed the American wholesaler to bridge the gap between Hare and Ke in the Japanese diet2d ago12d ago1
Yuko TamurainJaponica PublicationTips for a Safe Visit to a Japanese BeachBeware of riptides, tsunami waves, and new alcohol and tattoo prohibitionsAug 118Aug 118
Yuko TamurainJaponica PublicationWhy Snoopy Is Japan’s Most Popular CharacterMy honest review of the Peanuts Museum in TokyoJul 186Jul 186
Yuko TamurainJaponica PublicationSummer Gear to Beat the Heat in Japan3 must-haves to survive the misery of Japanese summerJul 105Jul 105
Yuko TamurainJaponica PublicationJapanese Parents’ Mental Exodus Foreshadows a Grim Future for the CountryMore parents are choosing international and Indian schools over Japanese schoolsJul 718Jul 718
Yuko TamurainJaponica PublicationJapan’s Toxic Beauty Standards Placed on WomenThe country’s media scrutinizes the weight of even pregnant womenJun 918Jun 918
Yuko TamurainJaponica PublicationJune in Japan: The Most Underrated Month For TravelExplore the serene ocean of hydrangeas before the tourist hordes arrive in summerJun 213Jun 213
Yuko TamurainJaponica PublicationWhy Most Tourists Miss the Best Parts of JapanPopular touristy places don’t do justice to Japanese culture, but this small village in Niigata doesMay 2718May 2718
Yuko TamurainJaponica PublicationWhy Japanese Men Hide Their PartnersOhtani’s announcement highlights the pressure on women to act as professional wivesMar 416Mar 416