Inbound Marketing and SEO: Insights from the Moz Blog

Yuval Aharon
Dec 8, 2019 · 2 min read

The SEO industry is undergoing many different changes when it comes to ways that marketers are marketing their online companies. Those who have been successful in their marketing strategies need to always be ready and willing for a change when it occurs. Google is always changing; non-stop; in how it operates. This includes the SEO and inbound marketing strategies that are incorporated for a better traffic adjustment. The Moz Blog is a great place to go for learning more about the best combinations for SEO and inbound marketing. The book basically gives an update on the most popular articles for the most successful style of marketing. The two authors behind this useful and knowledgeable book are Rand Fishkin and Thomas Hogenhaven. They have added the most of their experiences and outside resources to help engage the reader on the best SEO techniques. This book is similar to other inbound marketing books here.

So if you are a marketer, then it would be wise to take all of the knowledge that you can absorb from Inbound Marketing and SEO. It will help you with staying up to date and improving your overall web marketing experience.

How does SEO Work?

When we talk about SEO, we are discussing what is known as Search Engine Optimization, which is a term that is used widely in the world of internet marketing. When you use this process, you get free traffic based off of search engine results. It is often preferred to as organic searching since online companies aren’t required to pay for it.

SEO is quite an important part of marketing because it helps people with finding content as well as sharing the knowledge with others. There are many key factors that are involved when it comes to SEO and inbound combination marketing strategies.

Using a Blog for SEO Purposes

A blog is something that most websites should have. You don’t only want your customers to stay interested in what you have to offer, but you also want to have input in the form of a blog because this is what will seriously boost the effectiveness of your inbound and SEO marketing.

Below are some steps that you can take to ensure the blogs are doing a great job of SEO work:

1. First make sure you are writing for humans. When you are writing try not to mostly focus on the keywords and let the words that you use come naturally.

  1. Headings are important so you should prioritize them. These are very important for keeping the reader engaged on what is to come next.
  2. What questions do your customers have? Think about this and know that answering questions or adding an FAQ section will show that you care to help customers understand certain points that you are trying to make.
  3. Keep your website information updated. It’s good practice as a web owner to keep up with the latest and most current information for your blog. This will keep your customers loyal and coming back for more of what you have to offer.
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