Yike YangAI 101: How Is Artificial Intelligence Shaping Digital MarketingIn today’s Engagement Economy, the #1 source of consumer disengagement is irrelevant content. Marketers must engage consumers on a deeper…May 10, 2020May 10, 2020
Yike YanginMarketing in the Age of Digital5 Dos And Don’ts For Good Digital Marketing During A PandemicConsumer attitudes and behaviors are changing. Marketers must start there. Life before COVID-19 revolved around going to work, grocery…Apr 26, 2020Apr 26, 2020
Yike YanginMarketing in the Age of DigitalHow to Digital Media Companies Combat Misinformation and DisinformationDigital media companies are under increased scrutiny for their mishandling of misinformation and disinformation on their platforms. There…Apr 5, 2020Apr 5, 2020
Yike YanginMarketing in the Age of DigitalHow L’Oréal React During Coronavirus?“ Everyone is on panic mode now and nobody is interested in anything but taking the most pessimistic view on things.” — David TawilMar 29, 2020Mar 29, 2020
Yike YanginMarketing in the Age of DigitalPorsche 3D-Customize To Produce“Marketing is understanding buyers really, really well. Then creating valuable products, services, and information especially for them to…Mar 18, 2020Mar 18, 2020
Yike YanginMarketing in the Age of DigitalMark Your Life With XiaohongshuThe Red Book( Chinese name is Xiaohongshu) is a famous app in China, whose main purpose is to purchase overseas cosmetics, skin care…Mar 8, 2020Mar 8, 2020
Yike YanginMarketing in the Age of DigitalExplore the User Experience of Bobbi BrownNowadays different brands try to make it as easy as possible for customers to shop, whether that’s in their local department store, online…Mar 1, 2020Mar 1, 2020
Yike YanginMarketing in the Age of DigitalGo Closer to Yourself“Use natural fascination talent, make sure you identify it and amplify it, express it and become more of it.” — Sally hogsheadFeb 23, 2020Feb 23, 2020