Yolanda ZhenginMarketing in the Age of DigitalJoin Team Micro-Drama With Starbucks … Not The TimeYetOn September 19, Starbucks China launched its first branded micro-drama, I Opened a Starbucks Inn in Ancient Times (我在古代开星巴克).2d ago2d ago
Yolanda ZhenginMarketing in the Age of DigitalEliminating Search “Middlemen”’s Profit MarginsIn August 2024, ByteDance launched its fourth individual search app Douyin Search.Oct 7Oct 7
Yolanda ZhenginMarketing in the Age of DigitalChagee Is Writing Brand Poetry. Then What?There’s nothing wrong with Chagee to build its website around storytelling and brand culture, but it should not be the only focus.Sep 29Sep 29
Yolanda ZhenginMarketing in the Age of DigitalBeyond the First Chinese Gold MedalistCHAGEE TOGETHER! We create the future.Sep 22Sep 22
Yolanda ZhenginMarketing in the Age of DigitalI Am Resonating With Your HeartbeatLiterature is rescuing oneself word by word.Sep 151Sep 151