Yunfei ZhanginMarketing in the Age of DigitalLet The People Speak: Amazon’s Strategic use of Reviews as Earned MediaOnline retailers like Amazon have seen unprecedented growth in the last year from the COVID-19 pandemic and the increasing demand for home…May 3, 2021May 3, 2021
Yunfei ZhanginMarketing in the Age of DigitalHow COVID-19 has changed Digital Marketing?As vaccination rates rise and many schools and businesses return to in-person learning and working, it is important to stop and reflect on…Apr 25, 2021Apr 25, 2021
Yunfei ZhanginMarketing in the Age of DigitalWhat’s the Big Deal about Big Data?Terms like “big data” and “artificial intelligence” are thrown around more and more every day in popular media. Formerly the domain of…Apr 16, 2021Apr 16, 2021
Yunfei ZhanginMarketing in the Age of DigitalTips for content marketingIf you’ve never heard of content marketing, it is probably happening all around you without even realizing it. Have you ever read a recipe…Apr 4, 2021Apr 4, 2021
Yunfei ZhanginMarketing in the Age of DigitalNo More Cookies For You!A recent press release from Google made online marketers uneasy when the tech giant announced that its browser, Chrome, would be pulling…Mar 28, 2021Mar 28, 2021
Yunfei ZhanginMarketing in the Age of DigitalKeep Clear of the Machinery: The Unplanned, Unchecked Perils of Social MediaIn this blog entry I will be delving into some tough topics. This discussion is inspired by a recent episode of Prof. Scott Galloway’s…Mar 21, 2021Mar 21, 2021
Yunfei ZhanginMarketing in the Age of DigitalVirtual Hospitality : Lancôme’s Response to the COVID-19 PandemicIt is no surprise that the COVID-19 pandemic has hit luxury and leisure-based industries hard. With people on reduced incomes, unable to…Mar 14, 2021Mar 14, 2021
Yunfei ZhanginMarketing in the Age of DigitalHappy Little Droplets: An Unlikely Collaboration Between Bob Ross and Mountain DewMarketers are no strangers to tapping into the power of childhood nostalgia. Bob Ross, the famous host of the public television show The…Mar 7, 2021Mar 7, 2021
Yunfei ZhanginMarketing in the Age of DigitalThe Bee’s Knees: Farmacy Beauty knows how to attract buzzI first encountered the Farmacy Beauty brand at a brick-and-mortar Sephora store. Although I’m used to the feeling of inadequacy that…Feb 28, 20211Feb 28, 20211
Yunfei ZhanginMarketing in the Age of DigitalA Fascinating Look InwardWe all have things that set us apart from others. Although the business world is full of people competing and jockeying for the best…Feb 21, 20212Feb 21, 20212
