Yi ZouinMarketing in the Age of DigitalHoliday Inn, A Pioneering Augmented Reality Example In Hospitality IndustryIn 2012, as the sponsor of the 2012 London Olympic and Paralympic Games, Holiday Inn launched the world’s first augmented reality hotel at…Apr 24, 2022Apr 24, 2022
Yi ZouinMarketing in the Age of DigitalFive Things To Boost Digital MarketingBecause of the pandemic, people are spending more time online than ever. Accordingly, brands need to adopt more digital marketing…Apr 17, 2022Apr 17, 2022
Yi ZouinMarketing in the Age of DigitalCan We Solely Rely On Big Data To Make Marketing Decisions?As modern marketers, we hear about Big Data all the time, so what exactly is Big Data? There are too many definitions on the Internet, but…Apr 10, 2022Apr 10, 2022
Yi ZouinMarketing in the Age of DigitalAugmented Reality? Sounds Cool, Here Are Things You Need To Know About AR.Hi guys, you are probably familiar with Augmented Reality since various brands such as Sephora, Ralph Lauren, Ikea, etc., have already used…Apr 3, 2022Apr 3, 2022
Yi ZouinMarketing in the Age of DigitalAccor, The First Big Hotel Group To Suspend Business In RussiaOn March 4th, Accor, a French multinational and the largest hospitality company in Europe announced their situation update about Ukraine…Mar 27, 2022Mar 27, 2022
Yi ZouinMarketing in the Age of DigitalShoppable Recipe? Instacart and TikTok, You Amaze MeHello, everyone! May I ask a few questions here? How many of you know how to cook? How many of you started to cook during the pandemic? How…Mar 20, 2022Mar 20, 2022
Yi ZouinMarketing in the Age of DigitalIs This PR or Real Good Deed? Airbnb’s Support for Refugees Fleeing UkraineOn Feb 28, 2022, four days after the Russian invasion of Ukraine, Airbnb.org and Airbnb announced that Aribnb.org would offer free…Mar 6, 2022Mar 6, 2022
Yi ZouinMarketing in the Age of DigitalWhat We Can Do In Metaverse, Inspired By Alo SanctuaryOn February 10th, Alo Yoga announced that they would collaborate with Roblox and create “Alo Sanctuary,” which is an immersive virtual…Feb 28, 2022Feb 28, 2022
Yi ZouinMarketing in the Age of DigitalHi Airbnb, Here is A Kind Suggestion.My first experience with Airbnb went back to 2018 when I was only a freshman in college and ready to book an exciting trip to Los Angeles…Feb 20, 2022Feb 20, 2022
Yi ZouinMarketing in the Age of DigitalFinally, A Test Tells How OTHERS Perceive You!Lots of existing personality tests such as 16Personalities try to understand who you are, but to be honest, I don’t buy it, simply because…Feb 13, 2022Feb 13, 2022