Yingying ZhouinMarketing in the Age of DigitalRevolutionizing Retail: Timberland’s Strategic Leap into Augmented Reality for Enhanced Customer…In an era where digital innovation is key to retail success, Timberland’s integration of Augmented Reality (AR) technology stands out as a…Dec 4, 2023Dec 4, 2023
Yingying ZhouinMarketing in the Age of DigitalDigital Marketing Decoded: Five Essentials for Elevating Your Brand OnlineAfter a semester of learning digital marketing, I have learned a lot, and today I want to share some 5 important things about digital…Nov 25, 2023Nov 25, 2023
Yingying ZhouinMarketing in the Age of DigitalUnleashing the Power of Email Marketing: Strategies for SuccessIn the rapidly evolving digital landscape, email marketing stands as a cornerstone of effective communication and marketing strategies…Nov 18, 2023Nov 18, 2023
Yingying ZhouinMarketing in the Age of DigitalCoca-Cola’s Holiday Revolution: Blending Classic Christmas Spirit with AI Innovation in ‘The World…The Coca-Cola Company’s newest holiday campaign, “The World Needs More Santas,” is a perfect blend of traditional Christmas imagery and…Nov 12, 2023Nov 12, 2023
Yingying ZhouinMarketing in the Age of DigitalLessons from Luxury: The Dior Racial Controversy and the Art of Crisis ManagementThe world of luxury fashion cares about the image of its products. However, when that image is tarnished by allegations of racism, the…Nov 4, 2023Nov 4, 2023
Yingying ZhouinMarketing in the Age of DigitalThe Timberland Digital Journey: From Iconic Yellow Boots to Personalized EmailsWhen we try to shop online, we all come across the part of registering an account. Timberland is no exception, the “Yellow Boot” is the…Oct 29, 2023Oct 29, 2023
Yingying ZhouinMarketing in the Age of Digital“Timberland’s Digital Revolution: Navigating the ‘TimbsTrial’ Experience”When people talk about outdoor gear and rugged, stylish boots, I guess Timberland is the first brand that comes to mind, especially its…Oct 21, 2023Oct 21, 2023
Yingying ZhouinMarketing in the Age of DigitalThe Ad-Free Evolution of Social Media: A Dual-Edged SwordAs the digital age continues to evolve, ushers in negotiations for a new chapter for the social media giants in 2023. Two giants, Meta and…Oct 15, 2023Oct 15, 2023
Yingying ZhouinMarketing in the Age of DigitalUnlocking the Disney Magic:How Halloween Partnerships Redefine Holiday MarketingTalking about Disney, I believe many girls want to go to the castle to be a princess and experience a magical day. With Halloween around…Oct 9, 2023Oct 9, 2023
Yingying ZhouinMarketing in the Age of DigitalFrom Sweden with Digital Excellence: IKEA’s Seamless Online Experience.When you see the yellow and blue colours, maybe the first thing you think of is IKEA. Yes, that’s right. As a household name furniture…Oct 2, 2023Oct 2, 2023
