excellence is never an accident
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We live in a dynamic and changing world, and the only way to make effective decisions in such a world is to avoid static frameworks. We have to allow a degree of fluidity and openness in how we make choices.
To further explain value innovation, value without innovation is easily duplicated by the competition. And innovation without value is typically technology that is unlikely to become a commercial success.
“Creativity is seeing what everyone else has seen, and thinking what no one else has thought.” — Albert Einstein