Working towards lead quality is always a work in progress, but there are some specific ways we can improve the quality of leads. Cassie wrote a post in 2014 that gave 5 tips to help lead quality through broadening targeting options. In this post, we will focus on ways that may drop lead volume, but boost our main goal of “quality over quantity”. This helps us work towards a lower cost per MQLs (or Marketing Qualified Lead). These three updated tips will help you get more out of your paid media campaigns for lead quality.

Use CRM Lead Data And Reporting

This is an area that…

Attribution is a major component to your marketing strategy, so we want to make sure you’re optimizing it to fit your brand’s needs. Attribution doesn’t follow a one-size-fits-all model — there are different methods you should be using when it comes to search, display, or social, and we have the experts to show you the ropes.

In this live webinar, C3 Metrics’ Aaron Fletcher and Hanapin’s Kelly Pollock will show you why you should care about your attribution techniques and how it plays into your PPC success.

You’ll get expert PPC tips like:

• What is attribution, and why should you care?
• How to effectively use attribution for different platforms of PPC
• How brand search plays into TV algorithm and client tracking

Presented by:

A few months ago, we surveyed several thousand Amazon sellers to learn more about their businesses and ambitions. When asked about the struggles they faced in launching and growing an Amazon business, there were three responses that were most commonly given: Not enough time Not enough money No educational resources While we have yet to source a supplier of more time on Alibaba, we can at least find ways to maximize our use of the 24 hours a day we do have. In Session 18, we dig in to some productivity and time management tips and tools that we find…

Influencer marketing has become a bit of a buzzword in the marketing industry as of late. Merriam-Webster defines influence as “the power or capacity of causing an effect in indirect ways.” From my perspective, influence, as it relates to marketing, is someone who resonates with an audience, makes an impact and provides value.

Why Should Marketers Invest in Influencer Marketing?

A recent study conducted by Content Marketing Institute found marketing campaigns that include influencers show a 10x increase in conversion rates. Think about that in terms of return on investment (ROI). That’s a potential return of over $9 for every dollar invested. Why wouldn’t you make a…

Optimizing bids can be the bane of many PPC’ers. We use bid sheets, formulas, macros, and other fun strategies to ensure we are winning the auction and garnering conversions. Wouldn’t it be awesome if we could set up our AdWords campaigns to automatically optimize for conversions or a conversion value without having to do manual adjustments? That is what Google is attempting to do with their latest smart bidding strategy.

The maximize conversions smart bidding strategy automatically sets bids for each auction to get the most conversions for the daily budget. …

Since Apple’s introduction of Search Ads last year, organizations with a mobile app are embracing Search Ads to improve their app’s conversion rate to become more discoverable in the App Store.

Search Ads are created using an app’s store listing, including an app’s metadata and creative. While all the metadata is important for visibility, the creatives (icon, screenshots, and video), need to be visually appealing and relevant to users to improve conversion. Search Ads can only be effective and convert users if the creatives are relevant and clearly demonstrate the app’s core features.

For Search Ads to be effective, it…

Within AdWords, there is a tool called Bid Simulator where you can review potential keyword bids to project what type of performance changes various bid changes would make.

The simulator is meant to help guide your bidding by projecting volume and efficiency as you raise your bid. While this is a great tool to get some estimates, Google’s algorithm is fairly unknown and at times is inaccurate.

Something that advertisers have the tools to do is to create their own assessment with historical data if they’ve been adjusting keyword bids over time. Here is how to do just that!

First…

At Hero Conf, we strive to provide content that is actionable for PPC roles across the board, however for some, priceless value is found in the conversations held outside the meeting room. Networking and peer outreach is vital in an era of sharing. We share our cars through Uber, our homes through Airbnb, our support through GoFundMe, and inevitably our knowledge through peer-to-peer learning and conferences like Hero Conf.

Networking provides an abundance of industry advice and can allow you to learn from others’ successes and failures. It opens doors to new partnerships and opportunities and can lead to friendships…