We chose the airship as our logo because it is, in our minds, a symbol of untapped potential.
Here was something that was once the equivalent of a cruise liner for the sky, but due to a single accident all production was halted.
A few parts of airship technology still need to catch up to it to make it more viable, but I believe that over time, if it was still in use today, we would have discovered, implemented, and improved what is now a forgotten form of transportation.
This idea carries over into Think Tank. Businesses today don’t take the time to sit down and just look at themselves, ideas, innovations, or change that could have a massive effect on business.
At this point, the airship is that symbol. It is something that is off the way and different. The airship is the thing that is like a massive elephant in the room that no one wants to talk about but could change everything if someone said something. It makes you take your eyes off your feet and the ground and LOOK UP, something we all rarely do. To take that moment and trust ourselves to do what we have constantly been doing and to look past that, let it run on auto pilot, and find new things floating above us and reach for them.
There is a great quote from a book read to me in the sixth grade that goes
