I had a similar experience binge watching Stranger Things. But I wonder if maybe a happy medium could be ad-free model for time block of premium content brought to you by Brand X? This is a model that Spotify has adopted. Giving their customers the ability to choose an attention driven user experience. Either for monthly cost or for free. One might also argue the cost of video content will become a lot more expensive if Net Neutrality goes away and ISPs can start levying tax for high bandwidth consumption. At what point will the glut of content we binge watch be untenable for consumers to foot that bill? There’s got to be a tipping point at some point, right? Maybe the role of brands simply has to change in this new economy for them to remain viable?