Don’t like the narrative? Misdirect to bullshit.
Rule By Sleight of Hand
M.G. Siegler

Lyndon Crosby calls something similar the “dead cat”

In order to counter the apparent upturn in Labour’s campaign, Crosby had deployed his signature “dead cat” manoeuvre. Boris Johnson (who had previously employed Crosby as his campaign manager during the 2008 and 2012 London mayoral elections) had once described the strategy like this: “There is one thing that is absolutely certain about throwing a dead cat on the dining room table – and I don’t mean that people will be outraged, alarmed, disgusted. That is true, but irrelevant. The key point, says my Australian friend, is that everyone will shout, ‘Jeez, mate, there’s a dead cat on the table!’ In other words, they will be talking about the dead cat – the thing you want them to talk about – and they will not be talking about the issue that has been causing you so much grief.”