Zacharia EhrichBrand Archetypes: The Ruler Market AuthorityExplore the Ruler brand archetype, its defining traits, and how two iconic brands embody it, Mercedes-Benz and RolexJul 5, 2023Jul 5, 2023
Zacharia EhrichBrand Archetypes: Exploring Brands that Embrace the Creator ArchetypeWe will explore the Creator archetype, examining brands that have successfully leveraged it and touch on the Shadow CreatorMay 10, 2023May 10, 2023
Zacharia EhrichBrand Archetypes: Adventuring with the ExplorerWelcome back to the Brand Archetypes series. In this installment, I’ll be exploring the final archetype in the Explore Spirituality group…May 3, 20231May 3, 20231
Zacharia EhrichBrand Archetypes: Unveiling the Secrets of The Sage ArchetypeThe Sage archetype: wisdom, knowledge, and insight rooted in Jung’s concept of the wise old man. Examples from Google, TED, and Nat Geo.Apr 26, 20233Apr 26, 20233
Zacharia EhrichBrand Archetypes: Taking a Deeper Look into the Innocent ArchetypeThe Innocent archetype: Safety, purity & nostalgia. Brands using this approach evoke a longing for simpler times.Apr 19, 2023Apr 19, 2023
Zacharia EhrichBrand Archetypes: Understanding the Power of Storytelling in MarketingBranding is essential to any successful business, but have you ever wondered why certain brands evoke specific emotions or reactions? The…Apr 12, 20234Apr 12, 20234
