How I generated 340% ROI for my latest client using Emails
Yesterday, I got notified that my latest client generated 6–7 sales for an offer using the email sequence I wrote.
That might not seem a lot.
What’s crazy is that I didn’t sell a service, online course or training program. The offer I promoted was a breakfast session with “Mr X” for nearly a four-figure sum.

3 Short emails and it got over $5,000 worth of sales.
Thankfully, the seminar that hosted “Mr X” went incredibly well and we enrolled 42 more people for the MasterMind.
It’s not too bad given we had to work with a few limitations:
- Time was tight and we were running late for the marketing campaign.
- A lack of research beforehand
I only managed to do this by sticking to a few principles of Email Marketing.
Lesson #1 — Don’t Treat Your Email Marketing As Email Blasts
Now, I believe most of you might have heard that email marketing is outdated. That’s simply not true.
Having generated nearly six-figure worth of leads for all my clients collectively, I can attest to you that Email Marketing is alive and well.
If it’s not working for you then perhaps you’re not using the right approach.
Most people think of Email Marketing as “Email Blasts”.
That means sending bulk emails to your email lists in a “One To Many” approach — not making it personal nor relatable. Doing this scares your customers away and it drives them to unsubscribe from your list.
Think about it…
Just like how in World War 2, Japanese Warfighter planes would conduct large-scale air-strikes to hit their enemies. This “mass blasting” approach might work in a war when you’re trying to create chaos and fear… but it’s definitely useless if you wantyour list to buy stuff.

Today, I see plenty of companies doing this — The more “Corporate” they are, they more tend to fall into this trap.
To move away from this “Email Blast” approach… this leads to Lesson #2.
Lesson #2: Find Out What Your Audience Really Cares About
Now, make a guess what’s the first thing I do when I took on that gig?
I didn’t write.
I didn’t outline.
Neither did I did any brainstorming.
All I did was to research — for the first 8 hours. I did nothing but went around searching to find out what “Mr X”’s audience really wants.

That includes doing an interview with a client of mine who was a mentee of “Mr X”.
Because in reality, I could write all the copy in the world and it would still bomb if I didn’t know who I was talking to.
At the end of the day, it’s not about how amazing your products are, or how sleek your marketing is… everything will fall apart if you don’t know your market.
That’s the #1 fundamental of copy (and marketing).
This is where Ian Stanley’s 5Q Formula comes into perfect play.
If you don’t know Ian, he’s a copywriter and funnel specialist who has sold over $50,000,000 online in the last 3 years (He charges at least $USD1,500 per email)
(Note: If you have an email list or an audience, this 5Q formula is perfect for you to hack your Sales and Marketing Process… ALL YOU NEED TO DO is simply ask your buyers this one question)
“Why did they buy?”
Ian Stanley has a 5-Question System to find out the hidden psychology of why his buyers buy.
Here are the questions (I took it verbatim from his email — Make sure you get the direct quotes when you do this survey, do not paraphrase):
1. If there was only one thing you could get out of The Unit what would that be? (My goal first and foremost is to serve my customers. The ensures I give them what they NEED. Remember, sell them what they want, give them what they need.)
I’m most interested in getting access to Ian’s brain. I want to know how he thinks and how I can think like he does.
How to systematize & scale.
Become a better copywriter.
Get a client. Wants to know how to bring in clients from cold emails and traffic.
2. What made you join? Or what was the moment you decided it was for you? (This is how I identify the “click moment” of why people buy. One insight here can be worth millions. Literally.)
Access to Ian, he said “you can submit your copy and I’ll take a look at them”
Tipped him over the edge: social proof from various influencers. A guy in a facebook group said Ian is the “greatest email copywriter he’d known.”
I watched Ian write an email live on a call in 12 minutes and said “I need to be able to do that.”
3. Why did you choose Ian as someone to learn from? (This may sound egotistical but I want to know what made me stand out from other people so I can continue to amplify those “good parts” about me. This can help you develop your Unique Selling Proposition (USP).
He’s very data driven (a good mentor to balance out how touchy feely she is).
Ian knows how to find the right clients, getting them a win & charging them even more.
I like his focus on the 80/20 principle and how to make more from less work.
4. Where do you want to be a year from now? (This gives me phrases I can use for my Future Pacing. “Imagine waking up a year from now. You get up at 10am with no alarm clock. You open your laptop, write an email, and the “workday” is done.”)
Add more recurring revenue to her business.
She wants to comfortably be approaching mid six-figures with her agency.
Would like to be around $200K per year.
5. What do you feel like are the things that are keeping you from getting there? (I want to know what they THINK the roadblocks are so I can address those objections before they buy.)
She is the bottleneck of her own progress (Money Mindset).
Scared about perfection (always trying to get the best perfect ad instead of just testing).
“I’m a marketer that has trouble marketing myself.”
As you can see, the insight above is invaluable.
That’s a lot of valuable data in exchange for very little work.
Because when you’re talking to your buyers, they’re definitely more chill and relaxed as compared to talking to a completely cold prospect.
This is probably the lowest hanging fruit you can get if you already have an audience and you want to get an immediate boost in your marketing and sales.
Lesson #3: Focus on Content over Promotion
In Lesson #1, I talked about how companies who treat email marketing like “email blasts” would see their sales tank.
There are a few issues about these companies:
- They see email as a medium that’s only meant for promoting offers.
- They focus on Email Copy Structure and ignoring the Email Marketing Strategy (Although structure helps you churn good copy fast, no amount of good copy can compensate for a poor email marketing strategy)
- They think that reading a few copywriting classics is enough to get them started with email copy — Classics are great but you will pay a huge price if you copy those theories blindly.
There’s nothing wrong with promotion… but when you do it too much. It becomes annoying. Especially if you do it the wrong way.
That’s where content marketing comes in.
But… there’s a catch:
Great content takes time. It’s also not cheap.
That’s something that a lot of companies aren’t willing to invest in because they feel that their content can easily be stolen.
What they don’t realise is great content over time, can form the brand of the company (That’s something that working with DrWealth taught me).
And while they can steal your copy/content, they can’t steal your brand.
Once your brand is strong enough, it will naturally polarise people to buy from you.
For the 3-day email sequence I wrote for “Mr X”, I crafted a Content Conversion (CC) email designed to introduce him to the audience.
As a result, I got 2 sales in the first day and more enquiries as we sent the CC email out (That’s excluding the impact I got from pre-framing the audience for “Mr X”’s talk during the Seminar which helped them get 42 sales).
So think of ways to incorporate content around your email copy — that’s the best way to engage with your list so they’ll be more keen to buy your stuff.
If you treat your email marketing like how most marketers would flood their prospect letterbox with flyers and promotional mail… you’ll likely see your marketing materials go into the trash bin.

So respect your email list.
And your list will reward you with $$$ in return.
The reason I wanted to share this is that I see too many companies doing the wrong email marketing.
Hopefully, this email gives you some ideas.
If this post is helpful, feel free to reach out and lemme know.
Zach