A discussion on how an Apple Store is organized and the genius behind it
Apple has made its mark with hardware—things you can physically hold. As a result of this, physical stores have become extremely important to the company and its success. So Apple takes them very seriously.
I’d like to take a dive into the physical Apple Store. When Apple defines a physical space, everything seems to be considered. So let's look at those considerations and what they mean for the experience of their products and their company.
Firstly, why does Apple even need stores?
In this age of online shopping, it may seem unnecessary to have a physical store anymore. You head to Amazon and get anything you want sent to your house, all from a browser. However, this only works to a point, and it reveals a bit into why a physical store can be valuable. …