I know this probably isn’t the point of the post, but I’m fairly surprised those recommendations made such an impact... I guess it’s the thought that counts but these are all pretty basic concepts in SEM.
If you are being brought on as a VP, wouldn’t you want to focus on recommendations that are more advanced? I feel like you run the risk of coming across as someone with only a basic understanding and therefore potentially under qualified.
Not directing this specifically at the author, more just wondering in a general sense.