(*I’m referring to a piece of toast sold for US$3.50 at a coffee shop called Trouble Coffee Company in San Francisco.**)
(**This toast, and some more expensive variants like it, has helped to symbolize — at least for some people — the extravagance of a ruined San Francisco. A state of ruin that some people say is due, at least in part, to the wild success of today’s technology industry.***)
(***Unpacking this argument would require some work, and I’m not going to touch it now. All I’m touching is this $3.50 toast, which, I’ll say again, is delicious.
It’s thick, fluffy, juicy and crispy simultaneously. It’s got a confident mix of cinnamon and butter on top.
When I put it in my mouth, it makes me think, “Ah geez, why wasn’t I fed toast like this when I was growing up?”
(****But let’s say I were to touch the aforementioned issue about San Francisco. Here’s what I would say: I don’t think $3.50 is that expensive for toast, IF it tastes this good.
Trouble Coffee is a local, independent business doing their own thing, and from what I understand the creation of their toast — and of the shop itself — had nothing to do with the tech industry.
Could they charge cheaper for the toast? Maybe, I don’t know. I haven’t done a full accounting of their financials.
But in a city where venture capitalists throw millions of dollars at some startups whose usefulness is questionable, if we can’t spend a measly $3.50 on something tangible and comforting and delicious like this toast, then stick a fork in me.)
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