
The Value of Shoppable Content
Imagine an effortless shopping experience for your customers — that actually accelerates the path to purchase. From digital catalogs and lookbooks to Instagram and video; retailers are leveraging multiple content channels to direct consumers to purchase.
How Important is Shoppable Content?
Keeping up to date with the latest social media and digital marketing trends is a constant challenge. Should you focus on Facebook? Instagram? Pinterest? Snapchat? Your catalog? Your website? All of them?
In this era of instant gratification and short attention spans, it is imperative to offer a seamless experience to your customers across all media channels. Shoppable content simplifies the path to purchase — from content → to shopping bag → to sales.
Key takeaway: Consumers expect a seamless experience wherever, and however they shop. However the web often falls short — often showing beautiful images that inspire purchase, but that aren’t actually transactional. Winning retail brands are converting viewers into shoppers and simplifying the customer journey with content shoppability.
So, what’s shoppable content actually worth?
One of our clients, a major luxury retailer recently increased demand on-site by 62.5% — simply by making the products in their images shoppable.
In the limited test, this translated to more than 1,200% ROI over 8 months.
How are brands making content more shoppable?

Brands are making their content more shoppable (“Visual Commerce”) — but sometimes they fall short — driving users to general search, category or collection pages. By tagging individual products in their images, videos and social feeds, brands can drastically simplify the purchase process, making it a one-click endeavor. Here are a few more Visual Commerce Solutions to improve your brand’s shoppability:
Shoppable Images = Convert all of your digital assets on your website, social media channels (Facebook, Pinterest, Instagram, etc.) from simple traffic generators into profitable revenue generating machines. Shoppable images convert traffic into sales.
Lookbooks = Turn inspiration into transactions using digital lookbooks that leverage your lifestyle photography to communicate your brand’s culture, character and latest styles.
Digital Catalogs = Transform your existing catalogs or image assets into dynamic digital catalogs.
Image Recognition = Give your shoppers a smooth path to purchase from any physical image (think Catalog, Signage, Packaging or Magazine).
Visual Search = Allow your customers to search your products by snapping a picture of something they see and love.
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Syndeca is the most advanced visual commerce platform. Discover what Syndeca can do for you — schedule a demo! ___________________________________________________________________
Effortless Shopping — Streamline the Path to Purchase

Imagine increasing your conversion rates by 2–3X. Those beautiful images on your website and social media channels? That’s just the start. As a result, when content is instantly accessible, easily shoppable, and effortlessly shareable, your numbers will multiply dramatically.
The attention span of the average shopper has diminished over time. Therefore, if the path to purchase with your content isn’t effortless — and instantaneous — your prospective customers may abandon the process before they buy.
With Syndeca’s Visual Commerce solutions, you can turn your beautiful images into transactions.
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Next Steps
Now can you see the value of shoppable content? If you’re ready to deliver a seamless user experience across all digital channels, you’re in the right place. Simply Schedule A Demo to learn how your brand can start doubling conversion rates and tripling customer spend with shoppable content.
In just 30 minutes, you’ll get an overview of our platform features, functionality and pricing. And you’ll leave with a plan to move your brand’s digital experience from good enough to best in class!