marketing isn’t something I think about on launch day. Launch day is way too late for that. In fact, I’m constantly marketing. Going to WWDC and meeting lots of great people — that’s marketing. Writing blog posts like this about my experiences—that’s marketing. Being active on Twitter—that is marketing. In all those things I am building relationships, and genuine relationships can be the most powerful and fulfilling form of marketing there is. More on that later
How Hours became a top grossing app
Jeremy Olson

This hits the nail on the head. It’s a marathon, not a sprint. Looking at great marketing as meaningful relationships built over time might not be as sexy as “growth hacking,” but it works where the former so frequently falls short.

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