The Content Hangover: How much is too much?
Books, blogs, articles, YouTube videos, podcasts.
For those aspiring to take their careers to the next level these are incredible tools. I myself love to learn and books have always been my go-to method of absorbing information. Over time I have collected a small library of widely ranging topics. In it you can find books on everything from investing to digital content creation, stoicism to astrophysics.
I believe that learning is a lifelong process. But for those trying to take the next step in their career, these resources can at times be crippling. Don’t let yourself become trapped in hours of reading, listening, or watching to try to discover what your next move should be. These resources must be supplementary to the actions and initiatives you take towards achieving your goals. You can read as much as you want about sales. You can recite theory on the selling process perfectly, but it doesn’t mean you can sell.
You can develop amazing, life-changing ideas and concepts from books, videos and podcasts, but if you don’t act on them, they’re shit.
I’m not saying don’t look to these resources for advice, inspiration, or a creative spark. Just don’t become over reliant on their contents. I made this mistake with Facebook Ads. I absorbed as much content as I possibly could on Facebook Ads. I understood how they worked, who to target, and how to get my audience’s attention… in theory. The blurred reflection of practicality and theory made me believe I was an expert in an area I had never took action in. Reading didn’t make me better at executing ad campaigns, executing ad campaigns made me better at executing ad campaigns.
External resources are only as valuable as the insights you can draw from acting upon them. You can have all the knowledge in the world within your mind, but if you don’t put it into practice it’s worthless.
Stop reading, start doing.