Step to Step SEO Guide for Beginners
This article is for those who are thinking to start their career in Digital Marketing. After reading this article you will definitely learn all concepts about the seo.
Complete SEO Guide
What is SEO?
SEO stands for Search Engine Optimization. It is a technique to increase the ranking of a website across the search engine. If you get better ranking in search engine you will get then you will get more website traffic which helps you to improve your revenue.
Why We Do SEO-
Reason behind doing SEO is getting more visitors on your website, if you get a top ranking in Google then you will get more visitors visit on your website, it causes more sales you get.
Types Off Seo:
After Discussing about “what is seo? Why we do it?” Lets! learn about how many types SEO have.
There are two types of SEO. these are given below-
- ON Page SEO
- OFF Page SEO
ON Page SEO- ON Page SEO is also known as On-Site SEO. Whatever Activities we do on our website to get rank on Search Engine that are known as ON Page SEO. In other words we can say whatever activities we do on our website for making our website search engine friendly, is ON Page SEO.
Some On Page SEO activities-
- Keyword Research & Analysis
- Competitor Analysis
- Meta Tag Creation
- Content Optimization(use heading tags, bold/italization, keyword density)
- Internal linking on Page
- Use Heading Tags
- Image Optimization(title, alt tag creation, reduce image size)
- Reduce Website Load Time
- Check Broken Links
- Robots.txt file setup
- Sitemap.xml creation and setup
- Google webmaster setup
- Google analytics account setup etc.
- Use Canonical Tags
Keyword Research and Analysis- Keywords plays an important role in search engine optimization. It helps users as well as search engine to find their appropriate information what they want. User search whatever they need and then search engine search their database to display best result. So before finalizing your keyword do a full analysis. And use keywords that have a good monthly search volume and less competition.
Competitor Analysis- In this step you must have knowledge about who are your competitors in Market. What type of keywords they are using. What strategy they are applying on their online marketing campaign.
Meta Tag Creation- Meta tags are vital for getting better rank as well as they tell about what your page is about. So make sure to use your main keywords on your title and description. Your title and description should be search engine and user friendly or informative. Title should not be more than 60 characters and the length of the description should be 156 characters.
Content Optimization- Content Optimization is making your content catchy and search engine friendly. Use h1 tag on your content. Use of h2,h3 tags on a structured way. bold and italic keywords, use your main keyword in the first paragraph and last paragraph. Use LSI keywords. Do internal linking, hyperlinking on keywords and so on.
Image Optimization- Use image alt tag on your images, give a unique title to them, compress the size of image but make sure the quality of image should not be reduced.
Reduce Website Load Time- if your website load time is high it affects your ranking. So make sure your website load time should be low. For reducing your website load time minify your css and java scripts, compress your images size etc.
Robots.txt file creation- Robots.txt file tells search engine robot what path or url they have to follow. If we want to some urls are confidential than we write command on text file then uploads it on website root. After reading this command, Google robot don’t follow the written url or path.
Example- user-agent:*
Disallow: /user-profile/
Sitemap.xml creation and setup- sitemap is a collection of pages or urls available in our website. We create an xml sitemap for the search engine. Then submit it to the google webmaster for indexing.
Google webmaster setup- Google webmaster is free tool of Google. It tells the issues occur in our website. Structured data error, duplicate meta report, queries and performance of keywords, CTR,impression, position, search queries and so on. For setting up your google webmaster. Open https://www.google.com/webmasters/ and sign in with your email and then click on add a property and fill all the given fields. After place the given code to your websites home page head section.
Google Analytics Account setup- Google analytics tells about how our website is performing over the web. How many visitors we getting, demographic traffic, how many sessions on our website, bounce rate, performance of all pages, traffic using organic, paid, referral and social methods and so on.
OFF Page SEO- Off Page Seo is also called OFF-Site SEO. Whatever activities we do on other sites for getting Backlinks that is known as OFF Page SEO. Backlinks Means links which is coming from other website to our website. Quantity and Quality of backlinks helps to get better rank in Google. If we do OFF Page SEO we consider on quality of Backlinks over Quantity. If quality of backlink is low our website will not perform well in Google.
2. OFF Page SEO activities- Before we do submission on these websites we have to consider their PR. we do submission on sites which have high PR and who provides dofollow links. Before doing submission make sure you are choosing the right category and content should be unique otherwise they will reject your submission
- Social Bookmarking
- Directory Submission
- Profile Creation
- Local Business Listing
- Question and Answering
- Classified Submission
- Image Sharing
- Video Submission
- PPT and PDF Submission
- Blog Commenting
- Forum Posting
- Guest Blog Posting
- Article Submission
- PR Submission
- Podcast Submission
- Infographics Submission etc.
If you like this full seo guide for beginners must share this and if you are looking for seo services in Canada visit on our website- http://onlinemarketingservices.info/
