7 Tips How to Generate More Sales Leads in 2017

A few years ago, it was enough to have a great product to have a successful business. Today there are a lot of competitors on the marketplace. Furthermore, customers and their habits have been also changed. Businesses are turning into inbound marketing to become successful. So, where can you find leads? Which option do you have to join more leads? And how to find leads, which are looking for your product or service?
1. Use Social Media in your marketing campaign
Social media is a cool way to find someone new, who interested in your product. Statistics show that up to 91% of B2B buyers are influenced by social media to make a decision. Chose that platform, which will fit your business. It could be Facebook, Twitter, LinkedIn or something else. There you can share information that your potential buyers want to know or are interested in.
2. Make a Blog on your website
B2B businesses that have the blog on their website receive 67% more leads. You can educate and answer the questions about industry, product or service that you provide on your blog. Blog posts can continue to drive considerable amounts of traffic and new leads to your website. You can also connect and promote your blog with social media.
3. Use Call-to-Action or CTA
Placing CTAs will generate more leads. Create an ebook, a webinar, a product demo or something else to provide your potential customer with something valuable. In return, you will get their contact information. This will help you generate more leads as you will provide them a solution.
4. Make a Landing page
The landing page is any web page that a visitor can arrive at or “land” on. The landing page should quickly communicate your offer and its value and should be directly related to your CTA. In this case you won’t lose your visitors. The main purpose isn’t to go the to landing page, but convert visitors into leads.
5. Use Forms
Once your leads fill out the form, you will receive their contact information. This will allow you to contact with them in the future. But remember, don’t ask too much about leads. If you offer to leads is to download an e-book or webinar, it will be enough to ask name and e-mail address.
6. Send an E-mail
When your leads fill out the form, you have their information, so follow up on it! Send them personalized e-mails, which will contain interesting information for them. If they have already downloaded an e-book from you, send them additional resources related to the topic, then nudge them to sign up for a free demo of your product. The main goal is to keep your prospect leads through the sales funnel.
7. Track your actions
After all this action track performance of leads, so you can replicate the results. You might know, what brings more leads? What brings the most qualified leads? What leads do before become customers? Once you track all this data, you can generate more leads and improve your marketing ROI.
Summing up all the above, you need to have strategy when focused on growing your inbound sales leads. While the results may not be immediate, you are building a digital sales funnel that will serve your business in the long-term as a consistent and predictable generation of qualified leads.
