Apple Wheel

Graph 1 “ Apple CEO Steve Jobs delivering the keynote address at the 2004 Worldwide Developers Conference June 28, 2004 in San Francisco, California. Photo by Justin Sullivan/Getty Images

“ In 1977, apple incorporation was initiated by three men , one of them is the reason of what Apple have reached today, he is the brain of Apple; his name is Steve Paul Jobs,” (Apple Inc,2015). In the last decade apple is one of the biggest and leading tech companies in the world. In addition to the annual achievments of Apple products that brings success and exposure to Apple as a brand, there is another factor that plays the success of this company. The internal organizational culture of Apple contributes to the brand success and innovation. Apple had a unique organogram that differs itself from any other tech companies. The Wheel hierarchy where in the centre the main head of the company and everyone else revolves around him (graph 2)

Graph 2 “Organizational Charts”

Looking at the chart it self will give you as a person many key hints about the environment there “ centre, corporation, family, less bossy, focus,..etc.” Apple had always Steve Jobs at the centre where all the decision making, and approvals comes only from his office, and the whole wheel around him is supporting and implementing. Nowadays, as Tim Cook leading the wheel had slightly some changes as he is more flexible with decision making process; however, he is still in the centre based on the company’s own hierarchy. The main advantage that this specific chart brings is the strong control (Apple Inc. Organizational Structure: Features, Pros & Cons, 2017). Apple empowers the centre man to control the firm’s industry including all the organizational functions. This swirled structure support the culture of secrecy that Apple always have. Based on Apple Inc. Organizational Culture: Features & Implications, “This secrecy is part of the company’s strategy to minimize theft of proprietary information or intellectual property,”. Thus, this will protect the business from other corporate espionage. Moreover, this sociable environment motivates innovation and creation as each department is familiar with what the other department is mainly doing; thus, corporating and rapid enhancing in the products produced always exist.

To conclude, looking on the family kind of relationship in Apple Inc. is really motivating and interesting. This also creates an understanding of the success behind all Apple achievments. On the other hand, it is a real risk to have only one centre brain head in the company. Not all Cheif Executives officers like Steve Jobs. Also, in my humble opinion, this is quite similar to the normal hierarchy chart that we used to but in a different look. Having one centre leader who control every single decision will not always reflect the family relationship, but also reflecting a dictatorial one. This kind of hierarchy limits the human capital sources flexibility, and it will not support rapid changes because any single thing must go through the head first.