Why understanding audience and intent is my first guiding principle

Photo by Atharva Dharmadhikari on Unsplash

When you can identify your audience’s motivation, language, and familiarity, you can tailor your message to lead to a more successful outcome.

This is exactly what Chad did to gain alignment from his peers and move the team forward. When Chad came to me, he was struggling to make progress. He kept getting conflicting stories between the engineering…