Let’s skip the chase and come to the point here — It is increasingly becoming difficult for brands to retain attention of their customer base. The reason? Short attention span (thanks to our social media induced behavioural pattern) and decreased loyalty.
Today, if you put yourself in your customer’s shoes, you’ll quickly realize the amount of noise you have to experience even before getting through to your brand’s message. Yes, the internet has transformed into one noisy place and the chatter won’t be going away anytime soon! Read More…
