What We’re Devouring 05.05.17

HERSHEY’S IS TAKING SWEET TOOTHS ON A CROSS-COUNTRY TOUR WITH THESE NEW FLAVORS

[REFINERY 29]

From Lays to Oreo, CPG brands are experimenting with crazy flavors in bold and exciting ways. Hershey’s is the next brand to follow the trend but gives the “flavor” concept a regional spin. The candy conglomerate is celebrating summertime (which is peak road trip season) with its “Flavors of America” collection, featuring six flavors inspired by US states. Strawberry Kit-Kats pay homage to California’s Annual Strawberry Festival while New York-style cheesecake flavor is infused into the traditional Hershey’s bar. Not crazy enough? Everything’s bigger in Texas so you’ll definitely get big flavor out of the BBQ Payday bar. Take a trip with Refinery 29 to explore all six new flavors.


MEET THE MUSLIM WOMAN WHO INSPIRED NIKE TO ENTER THE HIJAB BUSINESS

[FAST COMPANY]

Nike’s iconic status can be attributed to its ability to cater to underserved communities, its hunger for athletic insights, and a robust spirit of innovation. All of these brand strengths worked together to create a solution for UAE weightlifter, Amna Al Haddad, whose most fundamental need was a hijab that would stay in place and not make her sweat as much. Al Haddad’s story and Nike’s excitement to be able to fulfill this need inspired the Pro-Hijab. Al Haddad shares the struggles of female Muslim athletes from all over the world like Bilqis Abdul-Qaadir who Madeleine Schafer of Zambezi had the pleasure of meeting. Nike alleviates these pain points for underserved communities and breaks convention to create change in all the right ways.


ISAIAH THOMAS’S GREATNESS IN GRIEF

[WSJ]

“Boston already knew The Little Guy was a player. It also turns out he’s a giant,” writes Jason Gay of the Wall Street Journal. A little more than two weeks ago, tragedy struck Isaiah Thomas: his 22-year-old younger sister, Chyna, was killed in a single-car accident not far from Tacoma, Washington, where the Thomases grew up. Immediately after the news, Thomas went on to play Game 1 and since Game 3 the Celtics haven’t lost in part due to his MVP-like performances. Beyond game wins, the true triumph lies in the player’s ability to power through grief and overcome obstacles; something we can all relate to and use as inspiration in our own lives.


CELEBRATE MAY 4TH WITH WIRED’S BEST STAR WARS VIDEOS

[WIRED]

WIRED celebrates Star Wars Day with a compilation of some of the best Star Wars clips to hit the net. Learn vital lessons inspired by the franchise such as how to make a Stormtrooper breakdance or how to order bespoke light sabers for your Jedi dueling. See how Industrial Light & Magic crafted complex action sequences, detailed environments, and realistic characters for Star Wars: The Force Awakens, earning it an Oscar nod. Whether you’re a part of the Star Wars fandom or an outsider looking to peek in, this article will definitely get you psyched for the May 4th celebration. May the force be with you.


WHAT ARE “CLOTHES,” ANYWAY?

[QUARTZ]

On Monday, the Costume Institute at the Metropolitan Museum of Art in New York dedicated its spring exhibition to avant-garde designer, Rei Kawakuba, at the Met Gala. The Comme des Garçons founder has continually challenged fashion rules that suggest design should accentuate body parts or make one more attractive. Instead, she asserts “Comme des Garçons is a gift to one self, not something to attract the opposite sex.” Since 1969, Kawakuba has blurred the lines between fashion and art, dress and costume, and masculine and feminine with her knack for 3-D garments and gender fluid aesthetics . What do you call a dress that’s not a dress? Kawakuba suggests that you should stop just trying to make sense of clothes altogether.


MAKEUP VLOGGERS ARE PROTESTING CAPITALISM

[THE OUTLINE]

This article is a good read not only because it takes us into the underworld of beauty vloggers, but because it exposes a macro-trend where millennials have just about had it with marketing. “Hauls” are Youtube videos where influencers rave about the hottest products to buy but a new trend called “anti-haul” counters that, telling you which cosmetics not to buy and why. These videos speak to the condition of being overwhelmed by options, having little to no financial comfort, and being visually harassed by high prices. Growing up in a recession and facing a tough job market, Millennials want to take risks on luxury experiences but aren’t big on being ripped off by products that don’t meet promises.

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