Salesforce Tableau Integration

Zane Victor
2 min readApr 13, 2023

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Salesforce Tableau connection combines Salesforce data with Tableau for improved data analysis and visualization. Salesforce is a renowned CRM software that assists businesses in managing customer interactions, sales, and marketing. Tableau, on the other hand, is a very effective data visualization and business intelligence application that assists users in making sense of complicated data.

Salesforce’s interface with Tableau enables users to integrate Salesforce data with data from other sources, including as Excel spreadsheets, databases, and cloud-based storage systems. This connection gives customers a comprehensive view of their data, allowing them to make data-driven choices and enhance business outcomes.

Benefits of Salesforce Tableau Integration

Improved Data Analysis

Users may create interactive dashboards and reports using Salesforce and Tableau, allowing them to analyze data in real-time. Users may delve deeper into data, visualize trends, and uncover patterns that might assist improve business outcomes with Tableau.

Easy Data Access

Users may access data from many sources via Salesforce Tableau connection, eliminating the need for complex data extraction methods. The integration gives a unified view of data, making it simple to access and analyze information from disparate sources.

Better Collaboration

Salesforce and Tableau connection allows teams to collaborate on data research and visualization initiatives. Teams may collaborate on data analysis, exchange dashboards and reports, and make educated decisions based on real-time data.

Scalability

Salesforce Tableau connection is scalable, making it appropriate for businesses of all sizes. As an organization expands, the integration can scale to meet the increasing data quantities and analytical requirements.

How to Integrate Salesforce with Tableau

Salesforce Tableau connection is accomplished through the use of connectors, which allow Tableau to access Salesforce data. These connections may be found in the Tableau Marketplace and are simple to download and install.

To integrate Salesforce with Tableau, follow these steps:

  1. Download and install the Salesforce connector from the Tableau Marketplace.
  2. Open Tableau and click on “Connect to Data” to open the data source tab.
  3. Select “Salesforce” as the data source and enter your Salesforce login credentials.
  4. Select the Salesforce objects that you want to connect to Tableau and click on “Connect”.
  5. Once the connection is established, you can start analyzing and visualizing your Salesforce data in Tableau.

Some useful references to help you integrate Tableau and Salesforce

Salesforce + Tableau — tableau.com

Salesforce Tableau Integration Guide — emorphis.com

Connect Salesforce to Tableau — hevodata.com

How to integrate tableau into Salesforce — godatadrive.com

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Zane Victor

Writer by Choice, Salesforce Consultant by Profession. Helping businesses in their decision making process to choose best Salesforce solutions.