Top Salesforce Integration Pattern

Zane Victor
5 min readOct 6, 2023
Top Salesforce Integration Pattern

Salesforce Integration patterns are a set of common patterns used to integrate Salesforce with other systems. These patterns can be used to solve a variety of integration challenges, such as migrating data, synchronizing data, and correlating data from multiple systems.

Salesforce Integration patterns can help you streamline your business processes and improve your efficiency. By using these patterns, you can connect Salesforce to other systems and automate the flow of data between them. This can save you time and money, and help you make better decisions.

In this blog post, we will discuss some of the most common Salesforce Integration patterns and how they can be used to solve real-world problems.

Salesforce Integration Patterns offer a number of benefits

  • Efficiency: Salesforce integration patterns can help you to streamline your business processes and improve your efficiency. By automating the flow of data between Salesforce and other systems, you can save time and money.
  • Reliability: Salesforce integration patterns are designed to be reliable and scalable. You can be confident that your integrations will continue to work even as your business grows.
  • Security: These can help you to improve the security of your data. By using the right integration pattern, you can ensure that your data is always encrypted and protected from unauthorized access.

If you are looking for a way to integrate Salesforce with other systems, Salesforce integration patterns are a great place to start. They provide a flexible and powerful way to solve a variety of integration challenges.

You can also opt for Salesforce Integration Services to ensure successful Salesforce Integration.

Top 5 Salesforce Integration Pattern

Top 5 Salesforce Integration Pattern

1. Migration Pattern

The Migration Pattern is used to move data from one system to another, typically from a legacy system to Salesforce. This pattern is typically used once to migrate all of the data from the source system to the destination system.

Example: A company is migrating its customer data from a legacy CRM system to Salesforce. The company uses the Migration Pattern to move all of the customer data from the legacy system to Salesforce in a single batch.

2. Broadcast Pattern

The Broadcast Pattern is used to send data from one system to multiple systems in real time. This pattern is typically used to keep data synchronized between multiple systems.

Example: A company is using the Broadcast Pattern to send order data from Salesforce to its ERP system in real time. This ensures that the ERP system always has the most up-to-date order data.

3. Aggregation Pattern

The Aggregation Pattern is used to collect data from multiple systems and combine it into a single view. This pattern is typically used to create reports and dashboards that provide a holistic view of data across multiple systems.

Example: A company is using the Aggregation Pattern to collect sales data from Salesforce and accounting data from its ERP system to create a report on overall revenue. This report gives the company a complete picture of its financial performance.

4. Bi-Directional Sync Pattern

The Bi-Directional Sync Pattern is used to keep data synchronized between two systems in real time. This pattern is typically used to keep data consistent between Salesforce and other systems, such as ERP or CRM systems.

Example: A company is using the Bi-Directional Sync Pattern to keep customer data synchronized between Salesforce and its e-commerce system. This ensures that customers have a consistent experience across both channels.

5. Correlation Pattern

The Correlation Pattern is used to correlate data from multiple systems. This pattern is typically used to track the movement of data through different systems or to identify relationships between data in different systems.

Example: A company is using the Correlation Pattern to track the leads generated by its marketing campaigns. The company correlates data from Salesforce and its marketing automation system to track how leads move through the sales funnel.

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Commonly Used Salesforce Integration Pattern

Commonly Used Salesforce Integration Pattern

1. Request and Reply

The Request and Reply pattern is the most common integration pattern. In this pattern, Salesforce sends a request to an external system and waits for a response.

Example: A user clicks a button in Salesforce to create an order in an ERP system. Salesforce sends a request to the ERP system to create the order and waits for a response. Once the ERP system has created the order, Salesforce updates the sales record in Salesforce with the order number.

2. Fire and Forget

The Fire and Forget pattern is used when Salesforce needs to send a request to an external system, but does not need to wait for a response. This pattern is often used for asynchronous operations, such as sending email notifications or queuing jobs for processing.

Example: A user clicks a button in Salesforce to send an email notification to a customer. Salesforce sends the email notification and then continues processing other requests.

3. Batch Data Synchronization

The Batch Data Synchronization pattern is used to synchronize large amounts of data between Salesforce and an external system. This pattern is often used for overnight synchronization of customer data, product data, or financial data.

Example: Salesforce synchronizes customer data with an ERP system every night.

4. Remote Call-In

The Remote Call-In pattern allows an external system to initiate a request to Salesforce. This pattern is often used for integrations with third-party applications, such as e-commerce platforms or marketing automation systems.

Example: An ERP system initiates a request to Salesforce to update the inventory level of a product. Salesforce updates the inventory level in Salesforce and then returns a response to the ERP system.

5. UI Update Based on Data Changes

The UI Update Based on Data Changes pattern allows Salesforce to update its user interface based on changes to data in an external system. This pattern is often used to keep Salesforce users informed of real-time changes to data in other systems.

Example: Salesforce displays the current inventory level of a product on the product page. When the inventory level is updated in the ERP system, Salesforce automatically updates the inventory level on the product page.

6. Data Virtualization

The Data Virtualization pattern allows Salesforce to access data from an external system without having to physically copy the data to Salesforce. This pattern is often used to improve performance and reduce storage costs.

Example: Salesforce uses data virtualization to access data from an ERP system to create reports. Salesforce does not have to copy the ERP system data to Salesforce in order to create the reports.

Last Thought

Salesforce integration patterns are like the building blocks of integration. They provide a foundation upon which you can build complex and sophisticated integrations. By using the right integration patterns, you can solve even the most challenging integration problems.

If you are new to Salesforce integration, I encourage you to connect with Salesforce Integration Experts.

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Zane Victor

Writer by Choice, Salesforce Consultant by Profession. Helping businesses in their decision making process to choose best Salesforce solutions.