Each year as students graduate, we work closely with them to help them prepare for a very competitive job market. It is already hard enough for most graduates to win relevant and desirable jobs in good job market conditions. With the economic fallout of COVID-19, we know it will be even harder this year. It is hard to find another period where the tables have turned against recent graduates so quickly and aggressively. Unfortunately for new grads, in a normal year, most are unprepared to compete effectively in the job market. In fact, most students according to our surveys of…


I was recently giving a talk to university students on why they needed to go beyond their education. Learning on its own is no longer enough to succeed in the job market. Students today need to get into the habit of actively applying their learning. In my world of talent marketing, it is crystal clear that education itself is no longer a big differentiator between students. Within any program there are hundreds of students that will graduate having studied the same material. …


When I graduated from high school, I knew I was going to University. Everyone in my life expected it from me; my parents, family, guidance counsellors, teachers, and peers. I internalized those expectations and expected it of myself. It didn’t seem like a choice; it was more like a rite of passage. My friends were all going to Universities, and I would go too.

Today, more than 10 years after graduating, I now work closely with higher education. I have gotten a closer look at the way schools market their programs and a greater appreciation for the general student attitude…

Zane Westmoreland

Co Founder at Acadiate, Digital Portfolios Made Easy

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