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Gerad Zanoni
Gerad Zanoni

Gerad Zanoni

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Gerad Zanoni
Gerad Zanoni
Dec 17, 2015 · 1 min read

PITCH

VIDEO PITCH

Gerad Zanoni
Gerad Zanoni
Dec 3, 2015 · 17 min read

EVALUATION

MARKET SURVEY

For this assignment, I had conducted a market survey on the 10 best ideas for Annie’s products that I have documented, thus far in the semester, and asked 15 potential buyers/users to participate. For each idea, I asked questions about the pricing of the…

3 responses
Gerad Zanoni
Gerad Zanoni
Nov 12, 2015 · 8 min read

SCAMPER Idea Generation

For this assignment, focusing on the idea generation acronym “SCAMPER” as a primary tool for coming up with ideas, 70 new children snacking ideas for products were created. I chose to use the existing snack product Reese’s Peanut Butter Cups and applied the substitute, combine, adapt…

4 responses
Gerad Zanoni
Gerad Zanoni
Oct 29, 2015 · 9 min read

BLUE SKY IDEATION

My General Ideas

Brainstorming:

noun | brain·storm·ing | \-ˌstȯr-miŋ\

Definition of BRAINSTORMING

: a group problem-solving technique that involves the spontaneous contribution of…

3 responses
Gerad Zanoni
Gerad Zanoni
Oct 15, 2015 · 8 min read

RESEARCH

ASK

To begin this research assignment, I chose to interview two young fathers who I thought would provide the most insight on “education snacking kids,” and a past General Mills employee who could provide tactics for marketing snack foods. I found that forming the questions for the…

3 responses