Iteration is not design
Todd Olson

As a product designer, I love this. Just wanted to add the point that iteration is absolutely a tool for improvement, but sometimes…

Instead of iterating, take what you’ve learned and just START OVER with your design.

Taking the occasional “blue sky” approach to the same problem can sometimes lead to real innovation — something that can’t really happen with iteration itself. Mostly because you stop questioning constraints, when iterating.

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