Your app won’t change the world, but you may.

Let’s be honest. You mobile app or SaaS service will not change the world. “Liberating people from laundry pickups” doesn’t meet the spiritual goals of your pitch. Stop lying to yourself.

For a moment let us suppose you could change the world. Yes, changing the world is important, but what you have changed the world into is importanter.

You are a sane person. You wouldn’t want to change the world into a shish-hole, even if you could. All in all, this is more than a power game.

You’re a professional, generating value by providing tools, that solve problems.

Solving a problem, and making it easier for people to make mistakes are different. In fact it’s good that sometimes it is hard to make a mistake.

Stop reducing complexity for idiots just because they have money they can spend.

What did I just say? Hmm… Let me explain myself. This is a possible coffee you could order at Starbucks:

“The Double Ristretto Venti Half-Soy Nonfat Decaf Organic Chocolate Brownie Iced Vanilla Double-Shot Gingerbread Frappuccino Extra Hot With Foam Whipped Cream Upside Down Double Blended, One Sweet’N Low and One Nutrasweet, and Ice” *

You letting this order given with one click doesn’t fulfill your pitch about changing the world. It simply is making it easier to create operational complexity and has a negative gain.

It is time for you to use your skills for solving real problems in the real world. Real problems, that real people have.

I fail to see startup ideas about corruption, arm race, fair trade and others. Why? Let me tell you why, because it’s daym hard to monetize solutions in those fields. So, if it could, a startup solving this very problem, would be changing the world into a better place.

Can you help monetize startups dealing with corruption, arm race, fair trade and other real problems?

Because your current app will not change the world, but this may.