This is awesome and these are the reasons why I chose to start a hardware startup. It’s absolutely incredible how much easier it has gotten even in the past couple of years.
The BOM of my hardware dropped in price by nearly 80% while increasing our feature set due to new innovations in embedded systems.
Hardware is such a great differentiator when apps are a dime a dozen, not to mention the amazing LTV of Hardware customers.
Thanks for another great post Ben 👍