Digital Marketing for Golf Courses: 3 Simple Steps to stay on Par with the Competition

Zachery Barton
Sep 4, 2018 · 3 min read

Golf, a game of precision and power. The goal in golf is to get your ball to the hole in the least amount of hits. Like golf, marketing is all about the drive. With marketing your goal is to utilize powerful tools in order to percisely guide your target audience to the solution that your product offers. When viewed in this light there can be several parallels drawn between the wondrous game of golf and the art of marketing.

SEO

The initial drive is the step where a golfer begins to construct a plan. This includes lining up the shot with an aim to bring the ball closer to the hole. This is similar to the initial push done by a marketing department. Just like with marketing we aim to bring people closer to our brand, in order to do that they must find our brand. Search Engine Optimization or SEO can put your business under a magnifying glass and increase the visibility dramatically. Using proper keywords in your search criteria may be the difference in being discovered, or deserted in the sand pit.

Content

Once you have your shot lined up you want to pull back and swing. As you watch the ball soar you will know its getting closer to your goal. In order to watch your company soar you as a marketer also have to take a shot, and this shot is content. If you were lining up your shot with SEO then Content would be the next point of contact for the audience. Content is great for informing potential customers about the product or services your company offers. Content also builds intregue that will lead to customer conversions. This can be accomplished in the form of videos, images or articles that are entertaining and directly relate to the service that you offer.

Promotion

The final step in golf is the putt. This is the last couple of hits necessary to inch your ball closer to the hole. The putt of marketing is known as promotions. After a piece of content there needs to be a call to action in the form of a promotion. A promotion could be anything ranging from free play time, to a free golf ball with the course logo on it, the promotion just needs to be that little something extra to bring customers into the doors.

Conclusion

If these steps are utilized it will help your marketing game go from a double bogey to par or better. With these tips, one may wonder what is the key that links them all together and that answer is social media. All of these can be channeled using social media, the initial SEO can help lead browsers to your Instagram or Facebook where you will have amazing content that grabs their attention. Then following the content there will be a call to action or promotion that solidifies that your course is the right choice. If your company has not used social media before, take the shot it just might lead to a hole in one.

Zachery Barton
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