Five years ago, in “Zebras Fix What Unicorns Break,” we predicted the crisis that we now face at the crosshairs of ad-based technology, extractive financial motives, and tech leaders with unchecked power and no accountability. “When shareholder return trumps collective well-being, democracy itself is threatened. The reality is that business models breed behavior, and at scale, that behavior can lead to far-reaching, sometimes destructive outcomes.” At Zebras Unite, we believe that the most urgent human rights project of our time is reimagining the world of business. That is and remains our north star.
