Meetsy — Case Study: Connecting random people for lunch in big corporate offices

Startup Weekend Project Case Study

Introduction

In September, I decided to attend Startup Weekend in Olomouc to get some new experiences. I worked on an idea with an app for connecting random people for lunch in big corporate offices.

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The Problem

Lack of mutual contacts in large companies, which leads to poor corporate culture and inefficiency of work.

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Hypotheses

We have come up with a few hypotheses, that we wanted to validate in research. The main one was that people don’t like going to lunch alone.

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Talking about hypotheses for research with mentor (Aleks Bozhinov).
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Validation/Research

We have validated all hypotheses using market and quantitative user research. And a combination of qualitative research and market research helped us with defining features of our product and fitting them to our user needs.

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The Product/MVP

The MVP was based on the main feature of the concept, and that was searching for random people from the same company, who are at the same time also looking for someone for lunch.

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Design by David Stančík.
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User Value Proposition

The value proposition of our users (employees) was based on never going on lunch alone again, greater satisfaction at work and easier start in a new job.

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Customer Value Proposition

The longterm outcome of our product is bigger revenues for our clients, which is caused by better communication and efficiency of company employees.

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Value proposition brainstorming
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Result

After 54 hours of hard work, we have pitched our idea to judges and luckily won the Startup Weekend.

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Yaaay, 1st place. At the end we were just 3 youngsters, but we didn't give up, and won.
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Our Team

At the start of the Startup Weekend, we have built a good, diverse team of 5 people. We had expertise in every aspect of product development.

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My role

Keeping user needs still in mind of the team and leading the process of market and user research.

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Me working on a final pitch presentation structure.
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What I would change if I would have more time or was doing it for a second time

The lack of customer research and confusing work caused by the lousy splitting of the work in a team were the main problems when working on this project.

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Takeaways

In 54 hours you can do so many things, it just needs 100% focus, hard work, staying calm and thinking about all possible solutions by listening to all members.

I am looking for internships for the upcoming year. Check out my new portfolio on www.zegzulka.com

Written by

👦🏼 17 y.o. product designer interested in growth 🚀 | previously: @Avast, @Avocode | https://www.zegzulka.com

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