PinnedZeitgeistDirect to consumer and DNVBs: Some advantages of the model and a brief talk with founders of…The DTC model and DNVB brands have been significantly changing the landscape of retail and consumer goods, with ideas that are inspiring…Oct 6, 2021Oct 6, 2021
ZeitgeistWe’ve moved!Please read our future articles in English at Trail of Change or in Portuguese at Rastro das Mudanças.May 17May 17
ZeitgeistMultidisciplinarity and disintermediation of knowledge as a path to customer centralityThe topic of customer centricity as a major competitive advantage, increasingly being discussed by incumbent companies, is seen as the…Apr 18, 2023Apr 18, 2023
ZeitgeistWhy is desk research the best way to start any consumer understanding process?Out of all the methodologies to gain insights into customers and markets, desk research is highly underutilized and underappreciated…Mar 17, 2023Mar 17, 2023
ZeitgeistListening to consumers: syncretism of approaches and a branding problemIn the last two decades, the fundamental task of listening to increasingly digital consumers about products and services is no longer…Feb 15, 2022Feb 15, 2022
ZeitgeistFour common misconceptions on generationsMost of the fundamentals on studying generations derive from the theories of two American historians, William Strauss and Neil Howe, and…Feb 1, 2019Feb 1, 2019