Publishing Versus Performance: Our Struggle for the Soul of the Web

  1. Building performant websites is not only a key differentiator that separates successful sites from those which don’t get read; it’s also an ethical obligation, whose fulfillment falls mainly on developers, but can only happen with the buy-in of the whole team, from marketing to editorial, from advertising to design.
  2. Publishing and journalism are pillars of civilized society, and the opportunity to distribute news and information via the internet (and to let anyone who is willing to do the work become a publisher) has long been a foundational benefit of the web. As the sad, painful, slow-motion decline of traditional publishing and journalism is being offset by the rise of new, primarily web-based publications and news organizations, the need to sustain these new publications and organizations — to “pay for the content,” in popular parlance — is chiefly being borne by advertising…which, however, pays less and less and demands more and more as customers increasingly find ways to route around it.

--

--

studio.zeldman. Designing With Web Standards. A List Apart magazine. An Event Apart design conference. A Book Apart publications. The Big Web Show. zeldman.com

Love podcasts or audiobooks? Learn on the go with our new app.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Jeffrey Zeldman

Jeffrey Zeldman

studio.zeldman. Designing With Web Standards. A List Apart magazine. An Event Apart design conference. A Book Apart publications. The Big Web Show. zeldman.com