Creating a new business is easier than ever, or at least that’s what we are told. …

It’s not nice to say for your audience that they are less focused than goldfish, but you wouldn’t be far off in that statement. Being in the business of creating content for a living, and helping companies tell an interesting story in an attention grabbing way, we are faced with…

Entrepreneurship is not for everyone. While many people are not even considering being entrepreneurs, there are a lot to whom this appeals but not all make it to success. Reasons to fail in business are plenty, however to fail in your business is not the same as to fail as…

Outsourcing your work and projects is one of the ways to scale your business without having to go into long term employee growth, but thoughts about does it save time and money are up for discussion. My first contact with outsourcing was a long time ago. One of the first…

Many marketers and companies base their annual campaign plans around every possible important or socially accepted date and plan promotions around discounts, special offers and basically — sentiment. From Valentine’s, April Fool’s, Labor Day, Independence Day, season discounts to the big Black Friday and Christmas. Why? Because we know that…

From the moment I started doing professional work, regardless of field, people have said — “You need to specialize in something. That is the only way to be a true professional.” And so it was. When I had my first translator gig, it was rather obvious that there were no…

I have worked for various companies throughout the last 14 years of my professional career. No, that’s not too much, and I am still young in many people’s eyes, but I would like to think that it’s not little either. Over the course of these 14 years, I have worked…

Things are not the same as they were 5, 10, or 15 years ago. Creating something unique and viral, or having the next golden unicorn of a product or service is next to impossible. …

Employees are driving your business. Maybe you can do it all alone when you are starting, but at some point you need employees. No matter if they are assistants, developers, illustrators, designers, animators — these are the people that earn you money and that enable you to grow your business…