Creating a new business is easier than ever, or at least that’s what we are told. With the digital society being connected in the global marketplace and everything being available, no matter where you are, it is easier to launch a business and offer your products or services no matter who you are targeting.

But launching a business idea, and making it work is not the same, and being successful depends on so much more than just having balls to start and faith that you will make it.

Building and running a business, no matter if it is innovative, one…


It’s not nice to say for your audience that they are less focused than goldfish, but you wouldn’t be far off in that statement.

Being in the business of creating content for a living, and helping companies tell an interesting story in an attention grabbing way, we are faced with one of the biggest problems every business and marketer is facing — the ever decreasing attention span of people today.

Did you know that, according to scientific studies, the attention span of an average person in the year 2000 was 12 seconds, while it dropped to only 8.25 seconds by…


Entrepreneurship is not for everyone. While many people are not even considering being entrepreneurs, there are a lot to whom this appeals but not all make it to success. Reasons to fail in business are plenty, however to fail in your business is not the same as to fail as an entrepreneur. It is only a battle, and we are here for the war.

Nevertheless, people identify failure in their current business as something that defines them as an entrepreneur and quit, find a job, and go back to being “regular folk”. On the other hand we can see intensive…


Outsourcing your work and projects is one of the ways to scale your business without having to go into long term employee growth, but thoughts about does it save time and money are up for discussion.

My first contact with outsourcing was a long time ago. One of the first jobs I did as a freelancer is copywriting. When I got into the online business, without any projects behind me I took anything that was offered, and that meant I started working for $1 an hour (or a $1 per text of 300–500 words). …


Many marketers and companies base their annual campaign plans around every possible important or socially accepted date and plan promotions around discounts, special offers and basically — sentiment. From Valentine’s, April Fool’s, Labor Day, Independence Day, season discounts to the big Black Friday and Christmas.

Why? Because we know that people spend money on those days, and we want to give them the best offer. We want to stand out from the competition by offering the best deal possible. …


From the moment I started doing professional work, regardless of field, people have said — “You need to specialize in something. That is the only way to be a true professional.” And so it was.

When I had my first translator gig, it was rather obvious that there were no true professionals that were able to do every kind of translation. Medical, legal, technical, political translations were all separate niches within the translation world. …


I have worked for various companies throughout the last 14 years of my professional career. No, that’s not too much, and I am still young in many people’s eyes, but I would like to think that it’s not little either.

Over the course of these 14 years, I have worked for a small non-digital marketing company (because 14 years ago we weren’t as digital as we would like to think/remember), I have been a teacher of English, worked in a bank and for the past 4 years I have been an online entrepreneur building my path from freelancer, through an…


Things are not the same as they were 5, 10, or 15 years ago. Creating something unique and viral, or having the next golden unicorn of a product or service is next to impossible. It is quite possible that your business may not be unique and that you are facing a market where there is a lot of competition, people offering virtually the same thing you are… But does that mean you are doomed to fail?

Au contraire, there is room for everyone and there is room for your business to be successful. The only thing you need to do…


Employees are driving your business. Maybe you can do it all alone when you are starting, but at some point you need employees. No matter if they are assistants, developers, illustrators, designers, animators — these are the people that earn you money and that enable you to grow your business. So you should think very carefully about how you treat them. Here are some points that need to stick in your mind:

1. Temp workers and outsource should be limited to specific tasks

It is very common to hire temporary help or even outsource some work. That is a perfectly legitimate way of doing business. However, you need to be very…

Željko Crnjaković

CEO @Solutium Digital Content Agency / Managing director @infostudhub / Founder @CoworkSubotica. Host of @MalePobede #podcast | #coworking #explainervideo

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