“…from a psychological view, money is a lot of different things. At one extreme, someone might regard money as a kind of god. This is not a matter of explicit belief. Rather, it is revealed in how a person thinks and feels and acts. Or, at another extreme, someone might act as if money is evil, and therefore they feel impelled to fail economically, and derive from that failure some degree of validation.”
From the very beginning we found ourselves in a race to the bottom. Digital positioned itself as the cheaper, faster solution that could target more efficiently at a fraction of the cost of traditional medias. It was a compelling pitch that worked — for a time.